Strategically and creatively, success would ultimately require inventing, articulating and occupying a space between high end beer and spirits. What happened was the agency’s first pitch win and #makeitplatinum
The campaign included blog rumor seeding, sponsored hashtags, sampling events, simultaneous New Year’s Party’s in multiple major cities, teaser ads, out-of-home and taxi toppers.
Traditional/Non-Traditional Out-Of-Home and Print Messaging
Digital
budlightplatinum.com
Subway Platform/In-Car and Wild Positngs
