As a part of developing the strategy, it became evident that they simply didn’t believe in the brand propositions of ‘AND’ and ‘Enjoy Everything’. Having it all sounds great. But isn’t exactly a reality, or lifestyle everyone can identify with. Something has to be compromised and/or sacrificed.
While that was an interesting discovery and certainly solved what we were tasked to do. I couldn’t resist doing creative, as well.
It had to be big. It had to be simple. It also had to live with the existing, overarching position. Ultimately, we didn’t share strategy and creative.
We founded a movement. ‘NO MORE OR’.
The campaign launched with handouts, sampling events, and wild postings. Then, moved to billboards and in-restaurant executions.
Digital Banners and Traditional Boards
Drive Thru Placements
Pre-Sell Kiosk
Big Board Messaging
Big Board Awning
McDonald's Wild Postings
