PROFESSIONAL EXPERIENCE
Television Writer
June 2017 to March 2018, CBS Studios
Staff Writer, "Superior Donuts"
Creative Strategist
October 2016 to May 2017, Facebook Creative Shop
• Creating industry leading, native advertising and branded content for Entertainment clients, such as, Netflix, Hulu, Disney, Marvel, NFL, and others on Facebook, Messenger and Instagram.
Creative Director + Writer + Strategist
January 2016 to October 2016
PBS Digital Studios, UniverSoul Circus
• Independently working as a one-stop shop for all things creative and strategic for several direct-to-brand opportunities. Collaborating with clients' existing in-house resources, as well as, creating nimble, mobile teams to serve clients evolving needs.
Freelance Writer + Creative Director
2012 – 2015 Troika, R/GA, Walton Isaacson, Compass Choi, Omelet, Deutsch
Created broadcast television, traditional print and out-of-home advertising, as well as, digital, social and experiential content for a variety of brands across a number of product categories. Highlights include:
• Wrote campaign and led broadcast television production for Beats By Dre brand extension. Winner: 2014 Cannes Advertising Festival, GOLD, Integrated Media Campaign.
• Wrote and produced fully integrated campaign for Hulu Fall 2014. Winner: 2015 LA Addys, SILVER, Integrated Campaign. Silver, :30. Winner: 2015 PromaxBDA, BRONZE, Holiday Campaign. Bronze, General Campaign.
• Wrote and produced broadcast commercials and print advertising for Lexus.
• Wrote international broadcast television and digital content for Samsung (UK).
Creative Director + Creative Lead
2010 – 2011 Translation LLC
Managed all creative and strategic efforts for blue chip roster clients and new business pitches. Highlights include:
• Pitched, won and launched Bud Light Platinum, Barclays Center, Brooklyn Nets.
• Successfully launched Bud Light Platinum with the hashtag #MakeItPlatinum. The first social launch of its kind.
• Rebranded and re-launched the McDonald’s All American Games.
• Served as the final editorial creative director on the vast majority of agency’s creative output.
• Staffed, mentored, and managed creative department and directed the seamless integration of multiple departments, while spearheading agency’s growth.
Freelance Writer + Creative Director
2008 – 2009 Footsteps, Euro RSCG, Turf, Commonground
Created broadcast television, traditional print and out-of-home advertising, as well as, digital, social and experiential content for a variety of brands across a number of product categories. Highlights include:
• Wrote, produced, and presented the fully integrated campaign that secured/won Nissan/Infiniti’s African American AOR relationship. Then, wrote the launch broadcast television and print advertising for the initiative.
• Wrote and produced broadcast television, radio, digital, and print communications for Lowe’s Home Improvement.
• Led, wrote, and produced brochures and on-line promotional materials for Mass Mutual agents and clientele.
Associate Creative Director
2007 Hill Holliday
Served as the penultimate creative leader on all agency output. Reporting directly to the executive creative director on all creative and strategic efforts while providing mentorship and direction to the creative staff. Highlights include:
• Wrote, led, and produced print and out-of-home advertising and promotions for the Cleveland Clinic
• Created successful direct mail membership campaign for United States Tennis Association
• Co-created hugely successful print and out-of-home advertising for Smith Barney
Freelance Senior Copywriter
2003 – 2006 Publicis, Footsteps, TBWA Chiat Day, Grey, Berlin Cameron United, DDB
Created broadcast television, traditional print and out-of-home advertising, as well as, digital and experiential content for a variety of brands across a number of product categories. Highlights include:
• Wrote and produced broadcast television, print, and online creative for Coca-Cola brands.
• Wrote and produced national multi media campaigns, including broadcast television, for Lowe’s and Mercedes Benz.
Copywriter
1999 - 2002 Berlin Cameron United
Created broadcast television, traditional print and out-of-home advertising, as well as, digital and experiential content for roster clients. Highlights include:
• Relaunched Mello Yello brand in the Southern and Midwest regions.
• Wrote and produced Reebok’s Allen Iverson broadcast television and print advertising.
EDUCATION
Master of Science - Mass Communications
Virginia Commonwealth University - VCU Brand Center - Richmond, VA
Bachelor of Business Administration – Marketing
James Madison University - Harrisonburg, VA
ADVERTISING AWARDS
2015 PromaxBDA Awards, Bronze, Channel Holiday/Special Event Campaign
2015 PromaxBDA Awards, Bronze, General Campaign Cable/Sat/Online Content Platforms
2015 Los Angeles Addy Awards, Silver, Integrated Campaign
2015 Los Angeles Addy Awards, Silver, :30 Television
2014 Cannes Advertising Festival, Gold, Integrated Media Campaign
2011 AAF District Addy, Gold, :30 Television
2011 Chicago Addy, Silver Campaign
EXTRACURRICULAR ACTIVITIES
Author of 101 Reasons To Leave New York. Prior to relocating to Los Angeles, I blogged New York City, pop culture, and humor for the Huffington Post. I’m also a former Division I basketball player, turned unpaid color commentator. I also happen to be an unofficial pop culture encyclopedia. Feel free to ask me about my areas of focus.
CONTACT:
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