http://howardwrites.com Howard Jordan Jr. Thu, 10 May 2012 20:28:58 +0000 http://howardwrites.com en http://howardwrites.com/NYC-Pop-Culture-and-Comedy http://howardwrites.com/following/howardwrites.com/NYC-Pop-Culture-and-Comedy Thu, 10 May 2012 20:28:58 +0000 Howard Jordan Jr. 3381157 Inspired by the unexpected success of my book, 101 Reasons To Leave New York, I pitched the editors of the Huffington Post. The blog titled More Reasons To Leave New York continues to explore the love/hate relationship New Yorkers have with their city. Now, I also contribute to the Huffington Post's TV and Comedy channels, as well. Click links below. New York City To Live and Try in L.A. New Year, New York Sinking or Swimming in NYC Fall-ing in Love Again Comedy and TV Next Up: Harriet Tubman: Werewolf Dear TV Theme Songs: Thank You For Being A Friend Pressing My Luck With Pat Kiernan And a little press ... <img src="http://payload54.cargocollective.com/1/1/35484/3381157/IPPY_HUFF.jpg" width="500" height="424" width_o="500" height_o="424" src_o="http://payload54.cargocollective.com/1/1/35484/3381157/IPPY_HUFF_o.jpg" data-mid="17381291" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/1/35484/3381157/READERS_FAV.jpg" width="500" height="315" width_o="500" height_o="315" src_o="http://payload54.cargocollective.com/1/1/35484/3381157/READERS_FAV_o.jpg" data-mid="22156011" border="0" align="left"/> Inspired by the unexpected success of my book, 101 Reasons To Leave New York, I pitched the editors of the Huffington Post. The blog titled More Reasons To Leave... http://howardwrites.com/Bud-Light-Platinum http://howardwrites.com/following/howardwrites.com/Bud-Light-Platinum Sun, 05 Feb 2012 18:58:49 +0000 Howard Jordan Jr. 1706422 The story, in 150 words or less: Bud Light was launching a new brand extension. So the pitch was on. Strategically and creatively, I knew we had to have a ‘line’ that served as a simple and undeniable bar call. I knew we needed strategy and creative that didn’t cannibalize or alienate the base brand, but didn’t fake being something it wasn’t. I knew success would ultimately require inventing, articulating and occupying a space between high end beer and spirits. What happened was the agency’s first pitch win and #makeitplatinum The campaign included blog rumor seeding, sponsored hashtags, sampling events, simultaneous New Year’s Party’s in multiple major cities, teaser ads, out-of-home and taxi toppers. Traditional/Non-Traditional Out-Of-Home and Print Messaging <img src="http://payload.cargocollective.com/1/1/35484/1706422/LTBNNonTrad.jpeg" width="669" height="445" width_o="669" height_o="445" src_o="http://payload.cargocollective.com/1/1/35484/1706422/LTBNNonTrad_o.jpeg" data-mid="15143877" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/1706422/14x48_TNIAY.jpg" width="670" height="198" width_o="670" height_o="198" src_o="http://payload.cargocollective.com/1/1/35484/1706422/14x48_TNIAY_o.jpg" data-mid="13480034" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/1706422/14x48_EHSBH.jpg" width="670" height="202" width_o="670" height_o="202" src_o="http://payload.cargocollective.com/1/1/35484/1706422/14x48_EHSBH_o.jpg" data-mid="13480024" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/1706422/14x48_ENHP.jpg" width="670" height="198" width_o="670" height_o="198" src_o="http://payload.cargocollective.com/1/1/35484/1706422/14x48_ENHP_o.jpg" data-mid="13480019" border="0" align="left"/> Digital budlightplatinum.com <img src="http://payload.cargocollective.com/1/1/35484/1706422/2.jpg" width="417" height="313" width_o="417" height_o="313" src_o="http://payload.cargocollective.com/1/1/35484/1706422/2_o.jpg" data-mid="15144961" border="0" align="left"/> twitter <img src="http://payload.cargocollective.com/1/1/35484/1706422/TWITBLP2.jpg" width="417" height="334" width_o="417" height_o="334" src_o="http://payload.cargocollective.com/1/1/35484/1706422/TWITBLP2_o.jpg" data-mid="15158850" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/1706422/TWITIMAGESBLP.jpg" width="417" height="350" width_o="417" height_o="350" src_o="http://payload.cargocollective.com/1/1/35484/1706422/TWITIMAGESBLP_o.jpg" data-mid="15144624" border="0" align="left"/> facebook <img src="http://payload.cargocollective.com/1/1/35484/1706422/FBBLP.jpg" width="417" height="364" width_o="417" height_o="364" src_o="http://payload.cargocollective.com/1/1/35484/1706422/FBBLP_o.jpg" data-mid="15144802" border="0" align="left"/> Television Subway Platform/In-Car and Wild Positngs <img src="http://payload.cargocollective.com/1/1/35484/1706422/NYC_SubwSqucardFTO9T5-1.jpg" width="418" height="441" width_o="418" height_o="441" src_o="http://payload.cargocollective.com/1/1/35484/1706422/NYC_SubwSqucardFTO9T5-1_o.jpg" data-mid="13480092" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/1706422/NYC_SubwCard_IntLongTNIY.jpg" width="670" height="103" width_o="728" height_o="113" src_o="http://payload.cargocollective.com/1/1/35484/1706422/NYC_SubwCard_IntLongTNIY_o.jpg" data-mid="13480067" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/1706422/NYC_SubwSqucardENHP.jpg" width="418" height="436" width_o="418" height_o="436" src_o="http://payload.cargocollective.com/1/1/35484/1706422/NYC_SubwSqucardENHP_o.jpg" data-mid="13480097" border="0" align="left"/> Additional Credits Art Director(s): Matt Silvester Cory Smith Pablo Velez Copywriter(s): James Cohen Caitlin Harris Micky Treutlein The story, in 150 words or less: Bud Light was launching a new brand extension. So the pitch was on. Strategically and creatively, I knew we had to have a... http://howardwrites.com/Reebok http://howardwrites.com/following/howardwrites.com/Reebok Mon, 23 Jan 2012 14:58:49 +0000 Howard Jordan Jr. 458648 Television Print A number of years ago, CBS launched a brand new show, called Survivor. <img src="http://payload.cargocollective.com/1/1/35484/458648/reebok_1.jpg" width="670" height="448" width_o="708" height_o="474" src_o="http://payload.cargocollective.com/1/1/35484/458648/reebok_1_o.jpg" data-mid="2192175" border="0" align="left"/> We had no idea sponsoring CBS' Survivor would taste so sweet. Television Print A number of years ago, CBS launched a brand new show, called Survivor. We had no idea sponsoring CBS' Survivor would taste so sweet. http://howardwrites.com/Coca-Cola-Zero http://howardwrites.com/following/howardwrites.com/Coca-Cola-Zero Sat, 10 Dec 2011 18:20:59 +0000 Howard Jordan Jr. 2127312 The story, in 150 words or less: We were asked to do preliminary strategy that identified why young African Americans weren’t adopting Coke Zero, as readily as other demographics. As a part of developing the strategy, it became evident that they simply didn’t believe in the brand propositions of ‘AND’ and ‘Enjoy Everything’. Having it all sounds great. But isn’t exactly a reality, or lifestyle everyone can identify with. Something has to be compromised and/or sacrificed. While that was an interesting discovery and certainly solved what we were tasked to do. I couldn’t resist doing creative, as well. It had to be big. It had to be simple. It also had to live with the existing, overarching position. Ultimately, we didn’t share strategy and creative. We founded a movement. ‘NO MORE OR’. The campaign launched with handouts, sampling events, and wild postings. Then, moved to billboards and in-restaurant executions. Television is on the way. Traditional Highway Boards <img src="http://payload.cargocollective.com/1/1/35484/2127312/NoMoreOr30Sheet.jpg" width="670" height="307" width_o="944" height_o="433" src_o="http://payload.cargocollective.com/1/1/35484/2127312/NoMoreOr30Sheet_o.jpg" data-mid="11944115" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/2127312/GiveTake30Sheet.jpg" width="670" height="305" width_o="949" height_o="433" src_o="http://payload.cargocollective.com/1/1/35484/2127312/GiveTake30Sheet_o.jpg" data-mid="11943444" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/2127312/AndOr30Sheet.jpg" width="670" height="305" width_o="949" height_o="433" src_o="http://payload.cargocollective.com/1/1/35484/2127312/AndOr30Sheet_o.jpg" data-mid="11940616" border="0" align="left"/> Drive Thru Placements <img src="http://payload.cargocollective.com/1/1/35484/2127312/MCDTHRU.jpg" width="669" height="388" width_o="669" height_o="388" src_o="http://payload.cargocollective.com/1/1/35484/2127312/MCDTHRU_o.jpg" data-mid="15167697" border="0" align="left"/> Pre-Sell Kiosk <img src="http://payload.cargocollective.com/1/1/35484/2127312/MMMAHH.jpg" width="321" height="684" width_o="321" height_o="684" src_o="http://payload.cargocollective.com/1/1/35484/2127312/MMMAHH_o.jpg" data-mid="15167699" border="0" align="left"/> Big Board Messaging <img src="http://payload.cargocollective.com/1/1/35484/2127312/CZGIVES.jpg" width="321" height="686" width_o="321" height_o="686" src_o="http://payload.cargocollective.com/1/1/35484/2127312/CZGIVES_o.jpg" data-mid="15167706" border="0" align="left"/> Big Board Awning <img src="http://payload.cargocollective.com/1/1/35484/2127312/NOMORETOPPER.jpg" width="669" height="148" width_o="669" height_o="148" src_o="http://payload.cargocollective.com/1/1/35484/2127312/NOMORETOPPER_o.jpg" data-mid="15167710" border="0" align="left"/> McDonald's Wild Postings <img src="http://payload.cargocollective.com/1/1/35484/2127312/PICKLESAND.jpg" width="495" height="641" width_o="495" height_o="641" src_o="http://payload.cargocollective.com/1/1/35484/2127312/PICKLESAND_o.jpg" data-mid="15167928" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/2127312/BMFRIES.jpg" width="495" height="640" width_o="495" height_o="640" src_o="http://payload.cargocollective.com/1/1/35484/2127312/BMFRIES_o.jpg" data-mid="15168141" border="0" align="left"/> Additional Credits Art Director(s): Cory Smith Copywriter(s): Sunita Deshpande James Cohen The story, in 150 words or less: We were asked to do preliminary strategy that identified why young African Americans weren’t adopting Coke Zero, as readily as... http://howardwrites.com/Brooklyn-Nets-Barclays-Center http://howardwrites.com/following/howardwrites.com/Brooklyn-Nets-Barclays-Center Wed, 17 Aug 2011 13:50:16 +0000 Howard Jordan Jr. 579253 The story, in 150 words or less: Barclays approached us to do a direct mail piece for their billion-dollar arena in downtown Brooklyn. This arena will be home to the borough’s first major professional team since the Dodgers left for Los Angeles over 50 years ago. We did a piece that sold their All-Access Pass quite successfully. But that’s just the beginning of the story. In positioning the concept and its language, I changed the name. From Barclays Center in Brooklyn, to Barclays Center of Brooklyn. That moment was critical as it launched us into a voice and emotion of inclusiveness. It allowed us to position the Nets and the arena, as the property of Brooklynites. Not long after, we became agency of record for the Barclays Center of Brooklyn and the Brooklyn Nets. Since that time, we’ve done social activation, digital, branding ads and tactical. Print <img src="http://payload.cargocollective.com/1/1/35484/579253/OneDayBridge_2.jpg" width="450" height="582" width_o="450" height_o="582" src_o="http://payload.cargocollective.com/1/1/35484/579253/OneDayBridge_2_o.jpg" data-mid="8279623" border="0" align="left"/> ONE DAY MAJOR PROFESSIONAL SPORTS WILL RETURN TO BROOKLYN. One day is finally here. Be a part of it by getting your NETS All Access Pass today. 877 77 BKTIX *centerofbrooklyn.com <img src="http://payload.cargocollective.com/1/1/35484/579253/OneDayWheel_2.jpg" width="450" height="582" width_o="450" height_o="582" src_o="http://payload.cargocollective.com/1/1/35484/579253/OneDayWheel_2_o.jpg" data-mid="8279722" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/579253/OneDayJuniors_2.jpg" width="450" height="582" width_o="450" height_o="582" src_o="http://payload.cargocollective.com/1/1/35484/579253/OneDayJuniors_2_o.jpg" data-mid="8279780" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35484/579253/OneDayArch_2.jpg" width="450" height="582" width_o="450" height_o="582" src_o="http://payload.cargocollective.com/1/1/35484/579253/OneDayArch_2_o.jpg" data-mid="8279803" border="0" align="left"/> Direct Mail - All Access Pass Constructed as premium multi-fold piece with embedded cellphone well. Phone programmed for direct call to All Access Pass sales center. The alternate design included the All Access pass in the well. <img src="http://payload.cargocollective.com/1/1/35484/579253/DM_PHONE_FINAL.jpg" width="670" height="672" width_o="2048" height_o="2056" src_o="http://payload.cargocollective.com/1/1/35484/579253/DM_PHONE_FINAL_o.jpg" data-mid="7846553" border="0" align="left"/> *The Center Of Brooklyn. In the Summer of 2012, Brooklyn's entertainment renaissance will officially begin with the opening of the Center of Brooklyn. Home to the Brooklyn Nets, America's first billion-dollar arena will be a state-of-the-art, multipurpose venue located at Atlantic and Flatbush Avenues in the heart of New York City's most dynamic borough. Every seat is a great seat, but we're saving the best for you. The Center of Brooklyn is defined by sophistication and luxury. The clubs and lounges enhance your entertainment experience with elegant design, countless flat-screen televisions, and gourmet food offerings that provide the perfect balance of skybox luxury and courtside intensity. Make history. Make the call. Your Brooklyn Nets season tickets will provide all of the exclusive benefits of the NETS All Access Pass. New York's newest landmark, The Center of Brooklyn, will play host to over 200 live entertainment and sporting events each year and you'll be up close and personal, with service that is second to none. All you have to do is press ‘SEND’ and we’ll take care of the rest. OPENING SUMMER 2012 Out Of Home - Various Event Categories <img src="http://payload.cargocollective.com/1/1/35484/579253/Barclay_Pauly-J_subway.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/1/35484/579253/Barclay_Pauly-J_subway_o.jpg" data-mid="27033889" border="0" align="left"/> Brooklyn Boxing. Get knocked out in Brooklyn. Get so close to the action you can feel every punch. Visit barclayscenter.com to learn more. Brooklyn Show. Standing ovations are the only kind in Brooklyn. Watch a sold-out show like it's a private performance. Visit barclayscenter.com to learn more. <img src="http://payload.cargocollective.com/1/1/35484/579253/Barclay_Daron.jpg" width="335" height="495" width_o="335" height_o="495" src_o="http://payload.cargocollective.com/1/1/35484/579253/Barclay_Daron_o.jpg" data-mid="27034330" border="0" align="left"/> NETS Call the shots in Brooklyn. Get up close and personal with the Nets, Brooklyn's new home team. Visit barclayscenter.com to learn more. <img src="http://payload.cargocollective.com/1/1/35484/579253/Barclay_Composite.jpg" width="335" height="495" width_o="335" height_o="495" src_o="http://payload.cargocollective.com/1/1/35484/579253/Barclay_Composite_o.jpg" data-mid="27034334" border="0" align="left"/> World-Class sports and entertainment is back in Brooklyn. Be there when the world's finest in sports and entertainment arrive at Barclays Center this September. Visit barclayscenter.com to learn more. Additional Credits Art Director(s): Adrian Saker Cory Smith Lucy Ji Copywriter(s): George Feinn Zac Sax The story, in 150 words or less: Barclays approached us to do a direct mail piece for their billion-dollar arena in downtown Brooklyn. This arena will be home to... http://howardwrites.com/101-Reasons-to-Leave-New-York http://howardwrites.com/following/howardwrites.com/101-Reasons-to-Leave-New-York Wed, 17 Aug 2011 13:50:08 +0000 Howard Jordan Jr. 1544017 WINNER: GOLD, Non Fiction Humor, 2012 Readers' Favorites Awards WINNER: SILVER, Non Fiction E-Book, 2012 Independent Book Publishers' Awards Really a long love letter to the Big Apple, "101 Reasons" makes you laugh, cringe and love the city even more ... You can find peace in New York, and the city will love you back. When that happens, subways come on time and cabs miraculously appear. It’ll make you miss New York even when you live here. - Jason Sheftell / NEW YORK DAILY NEWS Press Release and PR Contact Watch me on 'WPIX's Morning Show'. Live! Read the stories from The New York Daily News, New York Times, and Richmond.com New York Daily News New York Times Richmond.com WINNER: GOLD, Non Fiction Humor, 2012 Readers' Favorites Awards WINNER: SILVER, Non Fiction E-Book, 2012 Independent Book Publishers' Awards Really a long love... http://howardwrites.com/State-Farm http://howardwrites.com/following/howardwrites.com/State-Farm Thu, 23 Dec 2010 11:04:31 +0000 Howard Jordan Jr. 814721 The story, in 150 words or less: State Farm had a big problem: Young adults, getting their first policies, weren’t choosing State Farm. Insurers like Geico and Progressive were seen as cheap, fast, easy and even ‘hip’. State Farm wasn’t. But State Farm has a network of over 17,000 agents that do all the work for you and are there when you call. So you don’t have to figure it out. Plus, State Farm has a jingle that everyone knows. What we ended up doing was ‘Agents are There’ also known as ‘the Magic Jingle’. What happened next was unprecedented turnaround and growth that will be in case studies for years to come. Sure, we also did a great deal of tactical, outdoor, and direct mail. But people didn’t go on YouTube to make countless parodies of those pieces. PRE-ROLL Often referred to as the most despised form of advertising, we aimed to make pre-roll a more effective tool and kind of cool. Additional Credits Exec Creative Director: Jason Peterson Art Director(s): Benny Jackson Copywriter(s): Seth Jacobs Christian Jackson The story, in 150 words or less: State Farm had a big problem: Young adults, getting their first policies, weren’t choosing State Farm. Insurers like Geico and... http://howardwrites.com/Nissan-Infiniti http://howardwrites.com/following/howardwrites.com/Nissan-Infiniti Wed, 15 Sep 2010 12:36:21 +0000 Howard Jordan Jr. 458656 Infiniti QX Print <img src="http://payload.cargocollective.com/1/1/35484/458656/qx_2.jpg" width="670" height="230" width_o="2000" height_o="689" src_o="http://payload.cargocollective.com/1/1/35484/458656/qx_2_o.jpg" data-mid="2961249" border="0" align="left"/> Not only do dreams come true. But they seat seven comfortably. There’s no need to pinch yourself. It’s real. Introducing the all-new 2011 Infiniti QX. It’s the SUV you’ve patiently waited for and long deserved. Its luxuriously appointed interior features premium leather seats, *Tri-Zone DVD, quiet cabin technology, and an Advanced Climate Control System. While its powerful 5.6L, 400 HP engine delivers unrivaled control and responsiveness. It’s got the goods, inside and out. This is inspired performance. This is the way of Infiniti. Nissan Pathfinder Television Hi :30 from Howard Jordan Jr on Vimeo. Nissan Altima Print and Television <img src="http://payload.cargocollective.com/1/1/35484/458656/Maxima_2.jpg" width="450" height="610" width_o="450" height_o="610" src_o="http://payload.cargocollective.com/1/1/35484/458656/Maxima_2_o.jpg" data-mid="3137668" border="0" align="left"/> Its drive may actually rival yours. Meet the new 2011 Nissan Maxima, the 4-door sports car that takes care of business and looks good doing it. Its stylish design features a premium leather interior that seats five comfortably, while its 3.5L, 290HP engine has the power to get you exactly where you want to be. Add in its 9-speaker BOSE audio system and the competition doesn’t stand a chance. Remind you of anyone? Innovation for the ride. Innovation for all. For more information, visit NissanUSA.com. Supersonic from Howard Jordan Jr on Vimeo. Additional Credits Art Director(s): David Pilgrim Infiniti QX Print Not only do dreams come true. But they seat seven comfortably. There’s no need to pinch yourself. It’s real. Introducing the all-new 2011... http://howardwrites.com/Lowe-s-Home-Improvement http://howardwrites.com/following/howardwrites.com/Lowe-s-Home-Improvement Wed, 15 Sep 2010 12:36:19 +0000 Howard Jordan Jr. 458653 <img src="http://payload.cargocollective.com/1/1/35484/458653/lowes_magazine_2.jpg" width="670" height="483" width_o="712" height_o="514" src_o="http://payload.cargocollective.com/1/1/35484/458653/lowes_magazine_2_o.jpg" data-mid="2192525" border="0" align="left"/> Attitude. By the gallon. Whatever your flavor, Lowe's delivers. From exclusive designer palettes like Martha Stewart Colors in Valspar Signature colors paint to custom color matching, we have you covered. Before the next brush stroke, visit a Lowe's near you. Additional Credits Art Director(s): Dianne Campbell Attitude. By the gallon. Whatever your flavor, Lowe's delivers. From exclusive designer palettes like Martha Stewart Colors in Valspar Signature colors paint... http://howardwrites.com/Mercedes-Benz http://howardwrites.com/following/howardwrites.com/Mercedes-Benz Wed, 15 Sep 2010 12:36:13 +0000 Howard Jordan Jr. 446779 Print <img src="http://payload.cargocollective.com/1/1/35484/446779/c350.jpg" width="392" height="545" width_o="392" height_o="545" src_o="http://payload.cargocollective.com/1/1/35484/446779/c350_o.jpg" data-mid="3131956" border="0" align="left"/> Finally, a car that can keep up with you. The 2007 C 350 Sport Sedan. Featuring an ultra responsive sport tuned suspension, short throw 6-speed manual transmission and standard AMG body styling. The C 350 is all that, plus 17 inch wheels and a hot interior. Because now that you're out front, you should look like you belong there. The Mercedes-Benz C 350 Sport Sedan. <img src="http://payload.cargocollective.com/1/1/35484/446779/suvip.jpg" width="392" height="532" width_o="392" height_o="532" src_o="http://payload.cargocollective.com/1/1/35484/446779/suvip_o.jpg" data-mid="3131951" border="0" align="left"/> Introducing the Mercedes-Benz GL. The biggest, baddest Benz ever. Expertly designed with 83.3 cubic feet of cargo space, the GL is the first full-sized luxury European sport utility vehicle available in America. Featuring a unit-body construction and a 7-speed automatic transmission, the GL offers a smooth precise ride. So, when you move on up, you can do it in style. The Mercedes-Benz GL. It's more Mercedes to love. Additional Credits Art Director(s): Dianne Campbell Julio Pardo Print Finally, a car that can keep up with you. The 2007 C 350 Sport Sedan. Featuring an ultra responsive sport tuned suspension, short throw 6-speed manual...