BEATS BY DRE



WINNER: Gold, Integrated Media Campaign, 2014 Cannes Advertising Festival

Introducing: the Beats by Dre Pills. Small, loud, portable, and Bluetooth enabled speakers. In classic Beats style,
the Pills couldn’t just be great sounding wireless speakers. They needed to have a voice and a point of view. 


Television: Beats Pills + Best Buy




Billboards and In-Store



OOH: Shelters and Posters






OOH: Wild Postings





Television: Beats Pills + Hewlett Packard




Television: Beats Pills + Hewlett Packard




twitter





Digital: Email and Slider
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Running on Cargo