BEATS BY DRE
WINNER: Gold, Integrated Media Campaign, 2014 Cannes Advertising Festival
Introducing: the Beats by Dre Pills. Small, loud, portable, and Bluetooth enabled speakers. In classic Beats style,
the Pills couldn’t just be great sounding wireless speakers. They needed to have a voice and a point of view.
Television: Beats Pills + Best Buy
Billboards and In-Store
![](https://freight.cargo.site/t/original/i/bd3cb89f9bb1338be010faec0063fa4f92baea08b74819e1a673a30aeae64e01/SF_GetAPill_400_o.jpg)
![](https://freight.cargo.site/t/original/i/1f469ce1221aa9261bb923fbc8aef9d81aa3cc9297894f27a99ecea924f5e20d/SF_NoiseComplaint400_o.jpg)
OOH: Shelters and Posters
![](https://freight.cargo.site/t/original/i/b886a319fa088b090156bdec05234fe6e58de2c2a0f674309d9013864c760c50/shelter650_o.jpg)
![](https://freight.cargo.site/t/original/i/c2ee489aee7f4eefa3f32b3a3571b28d7d6e09f815c011760fd0d6ffbf272f9d/OldLady400_o.jpg)
![](https://freight.cargo.site/t/original/i/f54330b139a1b1604c32275df31a49bcf2bbfbbd3299bc20e126d1eea012acd7/SF_LookHere400_o.jpg)
OOH: Wild Postings
![](https://freight.cargo.site/t/original/i/ef086e230a510df4905d5bb18612572ddec89998636aa58e28bf5c37c87fb97a/925_o.jpg)
Television: Beats Pills + Hewlett Packard
Television: Beats Pills + Hewlett Packard
![](https://freight.cargo.site/t/original/i/37d4a88cf5fee02b316026165056866b5c358fe49254b3878ccc51584948d9c9/530IdRather_o.jpg)
![](https://freight.cargo.site/t/original/i/f1cb7d41a8db6849712f808639baa21764866028e0df41847885d618bcbe2691/530Barbz_o.jpg)
![](https://freight.cargo.site/t/original/i/ad711dd7c2f363be412417094717be1ec4597ec26324de39c352ffa3f27f62ac/530ROMO_o.jpg)
Digital: Email and Slider
![](https://freight.cargo.site/t/original/i/6c14692ebc63461103e5e6df27cba7bb21a137b985394399208117f6a8c3eab6/650EMAIL_o.jpg)
![](https://freight.cargo.site/t/original/i/5d7d398815e4bf82843c6c0340655960426e4e5659372044955ce4758390b020/SliderToy1000_o.jpg)