Show: A DIFFERENT WORLD Returning to the most famous (fictional) HBCU in history, HILLMAN COLLEGE, to meet a new generation of students coping with a new set of problems that somehow still feel familiar and reconnecting with some of the people that made HILLMAN must see TV years ago.
Writer: Season 1, Episode 4
Co-Writer: Season 1, Episode 7
Show: FAMILY REUNION Role: Writer, Story Editor When Moz McKellan decides to retire from the NFL, he and his wife Cocoa decide to relocate their spoiled kids back to his hometown. They learn about themselves, their Southern family and their history.
Writer: Season 1, Part 1, Episode 9. "Remember Black Elvis?" **WINNER: 2020 Writers' Guild of America Best Children's Episodic Special or Long Form. / Writer: Season 1, Part 2, Episode 6. "Remember the G Club?"
Media: Television, Print, Out-Of-Home, In-Store, Radio, Digital/Online, Social
Highlights and Accomplishments: • Wrote integrated campaign elements and led broadcast television production for Beats By Dre brand extension. Winner 2014 Cannes Advertising Festival, GOLD, Integrated Media Campaign. •Wrote, creative directed and produced fully integrated brand and promotional campaign for Hulu. Winner 2015 LA ADDY, Silver, :30 TV. Winner 2015 LA ADDY, Silver, Integrated Campaign. Winner 2015 PromaxBDA Awards, Bronze, Channel Holiday/Special Event Campaign. Winner 2015 PromaxBDA Awards, Bronze, General Campaign: Cable/Sat/Online Content Platforms. • Created, wrote and produced digital short film series for PBS though collaboration • Created, wrote and produced African American television campaign for Lexus. Successful crossed over into general market.
Show: THE NEIGHBORHOOD Role(s): Co-Executive Producer, Seasons 6 & 7 / Supervising Producer, Season 5 A white Midwestern family moves into a predominantly black Los Angeles neighborhood creating a bit of culture shock for everyone. Starring: Cedric the Entertainer, Max Greenfield, Tichina Arnold, and Beth Behrs.
Writer: Season 5, Episode 3, Welcome to the Ballgame. Co-Writer: Season 5, Episode 20, Welcome to the Other Neighborhood. Writer: Season 6, Episode 6, Welcome to the Walk Out. Writer: Season 7, Episode 2, Welcome to the Big Sleep. Co-Writer: Season 7, Episode 14, Welcome to the Blowout.
Show: BIGGER (BET+) Role: Co-Producer, Season 2 A close knit group of quasi-successful 30-somethings commit themselves to finding out if bigger (in all its possible incarnations) is better. Or, just something else to deal with.
Writer: Season 2, Episode 5. "Time Don't Give You Time"
Show: THE UNICORN Role(s): Co-Producer, Season 2 / Executive Story Editor, Season 1 A widower with two daughters emerging from loss with the help of his closest friends to find and redefine his new reality. All the feels. But with laughs.
Writer: Season 1, Episode 10, Anna and the Unicorn
Writer: Season 2, Episode 3, It's The Thought That Counts.
Show: SUPERIOR DONUTS Role: Staff Writer Adaptation of Tracie Letts' play, a young Black man stumbles into a Chicago donut shop owned by an old-fashioned, isolated White man who gives him a job and a chance to improve his life. Their world views clash as they get to know each other and unlearn a few other things.
Show: CALL ME KAT A 39-year-old woman decides to use the money her parents had been saving for her wedding to open a cat-themed cafe. Airing on FOX. Starring Mayim Bialik, Kyla Pratt, and Leslie Jordan.
Writer: Season 2, Episode 5, Call Me Your Biggest Fan Teleplay by: Season 2, Episode 16, Call Me What the Kat Dragged In Teleplay by: Season 2, Episode 17, Call Me Flatch
Creative Strategist Meta
Oct 2016 - May 2017 Creating industry leading, native advertising and branded content for Entertainment clients, such as, Netflix, Marvel, ABC Studios, Disney, Fox, and others on Facebook, Messenger and Instagram as a member of the Creative Shop.
Highlights and Accomplishments: • Concepted, wrote, and produced social ads and content to launch Stars Wars: Rogue One • Concepted, wrote, and produced social ads and content to launch Marvel's The Punisher (series)
After staffing at Berlin Cameron, Ogilvy, and Hill Holliday, I began freelancing throughout New York, Philadelphia, and Chicago. I often stayed was asked to stay on from concept through execution of all creative while working between various boutique shops, general market and African American agencies.
Clients: Berlin Cameron, Hill Holliday, Euro RSCG, Chiat Day, Turf, Commonground, Footsteps, @Radical.Media
Media: Television, Print, Out-Of-Home, In-Store, Radio, Digital/Online, Direct Mail, Social
Highlights and Accomplishments: • Wrote, produced, and presented the fully integrated campaign that secured/won Nissan/Infiniti’s African American AOR relationship. Then, wrote the launch broadcast television and print advertising for the initiative. • Crafted and executed on-line language and tonality for Chanel e-commerce site • Led the writing of Amex OPEN’s Small Business Saturday’s organizational brand bible and style guide. • Winner: Art Director's Club, Silver, :30 television "How Would You Stay Smooth" for Mello-Yello
Managed all creative and strategic efforts for blue chip roster clients and new business pitches.
Clients: State Farm, Budweiser, Bud Light Platinum, Barclays Center, Brooklyn Nets, McDonald's
Categories: Food and Beverage, QSR, Entertainment, Sports, Insurance
Media: Television, Digital, Social, Out-Of-Home, Live Events, Activations
Highlights and Accomplishments: • Led agency efforts in pitching new business. Won and launched Bud Light Platinum, Barclays Center, Brooklyn Nets. • Successfully launched Bud Light Platinum with the hashtag #MakeItPlatinum. The first social launch of its kind. • Rebranded and re-launched the McDonald’s All American Games. • Co-writing original, award-winning State Farm "Magic Jingle" campaign. • Staffed, mentored, and managed creative department and directed the seamless integration of multiple departments, while spearheading agency’s growth.
EDUCATION
Master of Science, Mass Communications - Advertising Virginia Commonwealth University - VCU Brand Center - Richmond, VA
Bachelor of Business Administration, MarketingJames Madison University - Harrisonburg, VA
