Bud Light was launching a new brand extension. So the pitch was on.

Strategically and creatively, success would ultimately require inventing, articulating and occupying a space between high end beer and spirits. What happened was the agency’s first pitch win and #makeitplatinum

The campaign included blog rumor seeding, sponsored hashtags, sampling events, simultaneous New Year’s Party’s in multiple major cities, teaser ads, out-of-home and taxi toppers.


Traditional/Non-Traditional Out-Of-Home and Print Messaging
















Digital

budlightplatinum.com




twitter







facebook




Subway Platform/In-Car and Wild Positngs

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Running on Cargo